. >> joe, if i was better looking than jon hamm, i'd be in your seat. >> very subjective. and to me, you are. >> that's why we have this mutual admiration society. but it is an unbelievably good show and sort of a reflection of what advertising was like in the 60s and 70s. >> but it also is a reflection of how we -- the shows that i am absolutely addicted to, i watch when i want. boardwalk empire or homeland or -- >> if you watch the newsroom or suits, they are great. those two are superb. >> and that's what worries me because these are nudity and language and all that, and i'm wonder can go a network compete. but maybe this revolution is -- i grot ot to check it out. >> one of the things we talked about last time, growth of mobile. mobile is the big talking conversation. >> you can figure out how to advertise on mobile? >> i think that technology is being developed. and think you will see that. but that is the big thing that either media companies, technology companies have advertiser and agencies working on, how to use pdfs, how to use the tablets and mobile devices -- >